Category
Category: Online Marketing
Articles filed under Online Marketing on the AccordHK blog.
Practical Guide to Enterprise Cloud Migration: Five Steps from On-Premises Servers to the Cloud
A five-step cloud migration guide covering infrastructure assessment, service models, data migration, security, testing and common pitfalls.
Read article →2026 Low-Code Platform Comparison for Hong Kong SMEs: Choosing the Right Development Approach
A comparison of Bubble, FlutterFlow and OutSystems, with use cases, article-listed prices and factors Hong Kong SMEs should assess before choosing a low-code platform.
Read article →Google Business Profile Optimization Guide: A Must-Read for Hong Kong Local Businesses
Complete your business details, keep photos and updates current, respond to reviews and use profile analytics to improve your local presence.
Read article →10 Questions to Ask Before Choosing an IT Vendor in Hong Kong
A practical checklist of 10 essential questions every Hong Kong business should ask potential IT vendors.
Read article →How AI and Digital Transformation Can Save Hong Kong SMEs 30% on IT Costs
AI quick wins and a phased digital transformation roadmap that the article says can help Hong Kong SMEs reduce IT spending.
Read article →IT Outsourcing Gone Wrong? 5 Warning Signs and How to Rescue Your Project
Five warning signs of a failing IT outsourcing project and the practical rescue steps described in the article.
Read article →Power of Mobile Apps in Modern Business: Why Your Brand Needs One for Marketing and Brand Building
How mobile apps can extend a brand’s reach, personalize marketing, improve customer experience and support sales and loyalty.
Read article →Harness the Power of Corporate Mobile Apps for SMEs
How corporate mobile apps can help SMEs streamline operations, improve customer service, engage customers and compete more effectively.
Read article →Utilizing Mobile App Development to Maximize the Efficiency of Non-Governmental Organizations (NGO)
How mobile apps can help NGOs automate operations, communicate with stakeholders, extend outreach and track their work.
Read article →The Value of Investing in Bespoke Mobile Apps for Your Business
Investing in bespoke mobile apps for your business can be a valuable asset. They can help to increase customer engagement, drive revenue, and improve customer service. With the right app, you can create a unique and personalized experience for your customers, allowing them to access your services and products quickly and easily.
Read article →Why you need MVP (Minimum Viable Product) and Prototype while developing your app?
Can’t wait to get your new idea to the market? Honestly, the market is already littered with apps that went all-in and failed to meet customer needs. In order to minimize the aforementioned risk and to show a successful “Proof Of Concept” (POC) to your investors. You need to launch the MVP (Minimum Viable Product)
Read article →Are marketers underestimating the power of apps?
In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with
Read article →How to Spread the Word About Your App
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. How to put that strategy in place? From the period before you launch your app to after it goes on the
Read article →Top Three Inbound Marketing Strategies for Mobile Apps
Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill? Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look
Read article →6 To-Dos before marketing your new mobile apps
Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy
Read article →13 steps to perfecting your app optimization
When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting. Our
Read article →3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users
Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app: Getting new users it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know
Read article →How To Start A Successful App Business
The rise of mobile computing and technological innovations such as cloud computing have helped spur a new round of high tech entrepreneurship in creating apps. Few new companies or products actually makes it, but considering the characteristics of the most successful recent tech firms can be helpful in turning a good idea into a great
Read article →8 Social Media Mistakes That Are Killing Your Brand
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. 1. Not properly vetting and supervising your social media managers Your social media managers are the face of your company online. With social media now driving almost
Read article →4 Types of Apps That Never Succeed
The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis. While building a successful mobile startup is hard, there are these four types that
Read article →3 Strategies for Winning In the Hyper-Competitive Market for Apps
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail. The failure rate of
Read article →Why Apps for Messaging Are Trending
Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations. “The most popular apps that sustain themselves day after day, month after
Read article →How Chat Apps Are Becoming As Important As Social Media
A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives. Instagram comes out top in terms of sheer likes — despite
Read article →How Even an App with Very Few Downloads Can Build a Successful Business
Developers need to look beyond downloads to build their app businesses. On the outside this sounds like a great idea. A lot of successful app developers have been saying this for a really long time. So what do they really mean by this? How do you build a business without worrying about downloads? 95% of
Read article →Why Are Great Apps Shying Away From Push Messages?
Why Are Great Apps Shying Away From Push Messages? We’ve been trained to smell spam from a mile away. We’ve been subjected to it for so long that we’ve developed a sixth sense that can detect it long before it even arrives in our inbox. But email and push messages are fundamentally different. All it
Read article →Why Your Business Needs Its Own Mobile App
We would like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an
Read article →Is the web dying, killed off by mobile apps?
As more and more apps become multibillion-dollar businesses. it’s tempting to see them as replacing the web, or taking over from it. This helps explain the periodic outbreak of articles about how “the web is dying”. But the truth is that, as is often the case when someone says a certain kind of behavior is
Read article →Warren Buffett Teach You How to Turn $40 Into $10 Million
Warren Buffett has a simple solution that could help people turn $40 into $10 million. Warren Buffett spoke about one of favorite companies, Coca-Cola, and how to be patient reinvestment, someone who bought just $40 worth of the company's stock when it went public in 1919 would now have more than $5 million. The power
Read article →Apple Watch 10 Really Useful Apps
Apple is making some cool apps for Apple Watch, like Passbook, Siri and Smart Reply. But, like the iPhone, the gadget's fate will be determined by the extent to which it's embraced by hot, third-party developers. In that regard, Apple Watch is off to a good start. Apple plan to release apps in time for
Read article →F&B takes bite at mobile apps market
Food and beverage chains PastaMania and Pizza Hut tap growing mobile-savvy consumer base, launching apps that allow customers to make home delivery orders via their smartphones. Efforts will stretch customer reach and generate new revenue, say company execs. To better leverage and engage with the growing community of mobile-savvy consumers, food and beverage (F&B) companies
Read article →App Review : SodaCard App
A 2014 review describing SodaCard’s check-in rewards, participating Hong Kong venues, app experience and bilingual design at the time.
Read article →App Review : My Observatory – The Hong Kong Observatory App
A 2014 review of MyObservatory’s weather alerts, multilingual audience and design as the article described the app at the time.
Read article →App Review : Open Rice
A 2013 review of OpenRice’s restaurant discovery, user reviews, location search and advertising features as described at the time.
Read article →Why Your Company Should Create a Business App
A 2013 overview of six ways a business app can support customers and staff.
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