---
title: "People Spent an Insane Amount of Money on Apps This Year"
locale: "en"
language: "en-HK"
published: "2016-01-11T07:45:47.000Z"
updated: "2026-03-18T07:53:02.686Z"
canonical: "https://accordhk.com/blog/people-spent-an-insane-amount-of-money-on-apps-this-year"
---

# People Spent an Insane Amount of Money on Apps This Year

Apple device owners spent more than $20 billion in the App Store in 2015. Apple users broke App Store records by spending more than $1.1 billion on apps and in-app purchases this holiday season. That figure includes money spent during the two week period ending on Jan. 3. New Year’s Day was the biggest day

## In brief

Apple users spent more than $20 billion in the App Store in 2015. Holiday spending exceeded $1.1 billion, and New Year’s Day became its biggest day ever, with more than $144 million spent.

Apple device owners spent more than $20 billion in the [App](<http://app-developer-hongkong.com>) Store in 2015. Apple users broke [App Store](<http://appdeveloperhongkong.com>) records by spending more than $1.1 billion on [apps](<http://app-development-hongkong.com>) and [in-app purchases](<http://hongkongappdeveloper.com>) this holiday season.

That figure includes money spent during the two week period ending on Jan. 3. New Year’s Day was the biggest day in [App Store](<http://appdeveloperhk.com>) history, with more than $144 million spent in the 24-hour period.

Philip Schiller, Apple’s senior vice president who now leads the App Store, said that [Apple device users](<http://appdevelopmenthk.com>) spent more than $20 billion in the App Store throughout all of 2015. That’s double the 2013 figure.

Apple is now busy expanding the App Store to new platforms, like the Apple TV. The early crop of [Apple TV apps](<http://appscompanyhk.com>) already provide some insight as to how [apps behave](<http://appcompanyhongkong.com>) differently on the TV versus the phone.

http://time.com/4169153/apple-app-store-stats-2015/

## Frequently asked questions

### How much did Apple users spend in the App Store in 2015?

Apple device users spent more than $20 billion in the App Store throughout 2015. That was double the 2013 figure.

### How much did users spend during the holiday season?

Users spent more than $1.1 billion on apps and in-app purchases. The figure covers the two-week period ending on January 3.

### What App Store record did New Year’s Day set?

New Year’s Day was the biggest spending day in App Store history, with more than $144 million spent in 24 hours.

### Which new platform was Apple expanding the App Store to?

Apple was expanding the App Store to new platforms such as Apple TV. The first Apple TV apps offered insight into how apps behave differently on televisions and phones.